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    A Pawn Can Beat The King

    Креатив

    Що зроблено

    Індустрії
    Social & charity
    Види робіт
    Charity marketing or public sector campaignPrint & Outdoor

    Summary

    The Ukrainian Chess Federation and chess athletes themselves have a limited audience, so even such a loud act as public refusal to take part in the main event in cost of champion status, wouldn’t provide high public visibility. The goal was to share the case to the wide audience outside the community of chess athletes to draw attention to the problem of gender inequality in certain countries. Poster «A pawn can beat the king» — story about the big changes that a small pawn can cause. The current world champion in chess declared a boycott for Saudi Arabia and refused to play in a country that violates women's rights. Athlete automatically lost 2 championship titles which she had. However, she did it consciously.

    Нагороди кейсу

    2
    Контакти агентства
    Адреса
    ул. Бульварно-Кудрявская, 24 Киев
    Телефон
    044 494 4900