ITG.digital is an online builder for illustrations. Our goal is to provide people with a tool where anyone can easily find and customize illustrations according to their needs without any special software or knowledge. ITG is not another illustration pack, it’s an Illustration Platform which allows automatically create custom illustrations from predefined elements.
Finding and creating right visuals (especially illustrations) is a really pain point even for designers. This process takes a lot of time and money. Marketers, designers, business owners, entrepreneurs use illustrations on a weekly basis in their websites, mobile apps, posts, presentations. They need them to communicate their ideas visually.
So we created ITG.digital to simplify this process
Make the process of creating visuals easier, faster and less expensive without any special knowledge or software required.
We designed our online builder that allows creating custom illustration: apply brand colors, styles, add or remove elements to tell your story.
The key point was to create a tool where anyone can easily find and customize illustrations according to their needs without any special software program or knowledge. The main audience is marketers, designers, startup owners. The main challenge was to automate the process of uploading illustrations to the builder to grow it into the marketplace.
According to our research, most of the things that people do with illustrations when they found them somewhere are: change color, add/remove elements. And we included these features into our Version 1.0 as well as the ability to change the main characters.