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    Local bar against national shame

    Креатив

    Що зроблено

    Індустрії
    Foodservice
    Види робіт
    Advertising campaign

    Insight idea

    When Champions League Final came to Kyiv, we’ve lost our best feature - hospitality. There were only money and profit in minds. Owners of the apartments canceled reservations to resell it more expensive later. B&B prices increased in 50-60 times. The biggest European media wrote about Ukrainian’s greediness. The Liverpool FC officials appealed to UEFA to ask help in dealing with crazy prices for housing in Kyiv. It was a national shame!

    Strategy

    To earn back our reputation of hospitable nation, gastro-bar “Rebra & Kotlety” decided to lose money.

    Execution

    We transformed gastro-bar into a free hostel for European fans and listed it on Airbnb. Day later fans have booked all beds in our Hostel-Bar. On May 26, they arrived in Kyiv. “Rebra & Kotlety” became the headliner of national TV and online media. We received over 100 million impressions. Local bar became the pride of the whole country. Hospitality pushed the greediness away from media titles. Sometimes you should lose in some money to get more valuable thing.

    Results

    “Rebra & Kotlety” became the headliner of national TV and online media. We received over 100 million impressions. Local bar became the pride of the whole country. Hospitality pushed greediness away from media titles. Sometimes you should lose in some money to get more valuable thing.

    Нагороди кейсу

    1
    Контакти агентства
    Адреса
    ул. Бульварно-Кудрявская, 24 Киев
    Телефон
    044 494 4900