There is a park in Warsaw, where adults play like children. It’s called The Lunapark and we’ve created a system of its visual identification.
The Lunapark is joyful and a bit nostalgic. We reflected both those features it in a vivid, colorful way. Among our inspirations were the circus, kaleidoscope and Alice’s Adventures in Wonderland.
Logo parts are corresponding with a Lunapark character. Zigzag shape was taken from the roof above the entrance and the acrobats (brand heroes) refer to a circus tent on site. The whole system is regular, synthetic but also vibrant like a colorful kaleidoscope.