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Marketing Advertising Design map — путівник по українським рекламним компаніям.

    Stars Against Fakes!

    Креатив

    Що зроблено

    Індустрії
    Alcohol
    Види робіт
    Digital & Mobile

    Insight idea

    As soon as the brand becomes successful, it is ruthlessly copied. It happened to Żubrówka, too. We were given the task of dealing with fakes!

    Strategy

    We shot ads for fakes of Żubrówka! We invited fake stars - Angelina Jolie, Jason Statham, Johnny Depp and Oleg Winnik in person to participate in ad campaign shooting.

    Execution

    So to say, the fakes advertised the fakes! And naturally, as everything that is fake, our stars performed so-so. All these ads proved our message "Fakes exist to remind about original!"

    Results

    Reach – 4 383 951 (vs plan 2 787 451) 157% Views – 3 059 282 (vs plan 2 649 180) 115% Traffic (клики)– 157 522 (vs 63 158) 249%. Organiс Traffic - 2 291

    Нагороди кейсу

    1
    Контакти агентства
    Адреса
    Київ, вул. Воздвиженська, 41
    Телефон
    +38 044 451 84 41